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Supply Chain Sparrow –Supply Chain News and Resources

The Perishables Ecosystem –Food, Wine, Cannabis & More

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Launched in the spring of 2020, Supply Chain Sparrow is a forward-looking digital B2B media brand focused exclusively on the global perishables supply chain, including food/beverage, wine/beer/spirits, cannabis and more. 

Supply Chain Sparrow elevates the conversation around best practices, trends, and innovations in the perishables ecosystem, engaging with multiple stakeholders and industries, and sharing information and insights from a global community of growers, manufacturers, transportation and logistics providers, and others.

Supply Chain Sparrow’s growing and diverse base of readers and subscribers are evenly split between perishables importers/exporters, retailers, growers and producers, and the logistics industry that supports them, including 3PLs, transportation providers, cold storage operators, and software and technology vendors.

Supply Chain Sparrow’s Founder and Executive Editor, Lara L. Sowinski, is a veteran editor and journalist who has covered the supply chain industry for the past 21 years. Her industry experience includes positions with Fritz Companies (acquired by U.P.S. in 2001) and Sony Corporation of America. Sowinski served as Editor-in-Chief at World Trade WT100, Food Logistics, Supply & Demand Chain Executive, and is a contributor to the Journal of Commerce.

As a digital media brand, Supply Chain Sparrow produces and distributes content via its website, e-newsletter, podcast, and social media channels (LinkedIn, Facebook, Twitter, Instagram). 

Working collaboratively with the client 1:1, Supply Chain Sparrow designs integrated marketing campaigns that utilize a mix of digital platforms and customized content to deliver the results and lead generation desired by the client. 

Website

Leaderboard 728 x 90 px $200

Skyscraper 120 x 600 px $200

Medium rectangle 300 x 250 px $200

Square 250 x 250 px $175

Webinars

Client provides content – starting at $2,000

Supply Chain Sparrow creates content – starting at $4,000

E-Newsletter

Supply Chain Sparrow e-newsletter, sponsored by client – starting at $500

Dedicated e-newsletter with client’s content – starting at $1,000 

Podcasts

Supply Chain Sparrow podcast, sponsored by client – starting at $500

Dedicated podcast with client’s content – starting at $1,000

Social Media

Supply Chain Sparrow works with client to create social media promotion campaign. Request quote. 

Sponsored Content 

Supply Chain Sparrow works with client to produce content (articles, Q&As, case studies), or client provides content. Request quote. 

Events

Currently accepting speakers and sponsors for VinRoutes wine supply chain summit, premiering this fall 2020. 

Design Services

Supply Chain Sparrow’s design team is available to assist clients with ads, custom publications, logos and more. Request quote.

Primary Sidebar

I VOTED (for cannabis)

No matter their political stripe, many Americans are in agreement with efforts to legalize recreational and medical cannabis.

On November 3, voters legalized marijuana for adult use in Arizona, Montana, New Jersey and South Dakota. Initiatives to legalize medical cannabis passed in Mississippi and South Dakota. The rapid expansion of legalized cannabis throughout the U.S. has a direct impact on the supply chain.

Let’s start by considering the food supply chain–a valuable case study with COVID-19 as the backdrop. Early on, Americans experienced food shortages at the retail level. Manufacturers and distributors scrambled to realign networks to supply grocery stores where demand was spiking, while shifting away from restaurants and the hospitality sector where demand was tanking. In a matter of months, online shopping and food delivery to consumers’ homes grew dramatically. As a result, the food supply chain is in the midst of reinventing itself.

The cannabis supply chain faces some similar challenges. Most importantly, there’s an opportunity now to learn and adopt best practices from the food and pharmaceutical supply chains with which it shares key commonalities.

What are the risks to the cannabis supply chain? California’s unprecedented fires this year threatened growers throughout the state. How quickly can infrastructure scale-up to meet demand, and at what cost? Commercial and industrial real estate is currently at a premium with the proliferation of e-commerce. What about transportation, distribution and logistics capabilities, including reverse logistics in the case of product recalls? Facilities, equipment, and skilled workers are in high demand, and as competition for these various assets tightens, what does that mean for the entire perishables sector (food, cannabis, wine, beverages, pharma, etc.) that need them? Collaboration and creativity can provide critical solutions across the board.

On a related note, a small handful of American and European companies are in talks with Rwanda now about exporting cannabis to the country to meet rising pharmaceutical demand. Supply Chain Sparrow has previously identified cannabis exports as a massive opportunity for the U.S., which of course, would require legislative changes at the federal level.

Vote. And keep on voting.

Be Brave. Fly Right. And keep in touch at info@scsparrow.com.

Lara L. Sowinski, Executive Editor

UPCOMING EVENT: Navigating Wine Logistics in a New World

VinRoutes Wine Supply Chain Summit 2020 – 2021

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Podcast: News Bites & Insights

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Cannabis in Deutschland!

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Germany is the biggest market for medical cannabis outside of North America. Companies in Canada, and even the U.S., are eyeing opportunities.

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C.E.O. Insights: Eden Amirav, C.E.O. of Become

C.E.O. Insights

4 Ways Transportation and Shipping SMBs Can Get Back on Track After COVID-19

Logistics companies can emerge stronger post-pandemic by focusing on digitalization, creating new vendor partnerships and relationships, and getting lean, according to Eden Amirav, C.E.O. and co-founder of Become.

INSPIRATION

OFF THE EARTH WITH NASA

WE ARE BETTER WITH BACH

Support Netherlands Bach Society https://www.bachvereniging.nl/en

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